Bon Bread CEO Explains Lawsuit Against TikToker Over ‘Two-Month Fresh Bread’ Claim

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The Chief Executive Officer of Bon Bread, Maria Abdulkadir, has addressed the company’s decision to initiate legal action against a TikTok content creator following a viral video that questioned the freshness of bread sold in the market.

The controversy began when a TikToker identified as “Love” shared a video claiming that a loaf of bread in her shop had remained unspoiled for two months. The post quickly gained traction online, triggering widespread discussions around food safety, preservatives, and product quality.

Although the creator did not explicitly mention any brand or display a logo in the video, she later revealed that Bon Bread had allegedly filed a ₦50 million lawsuit against her over the incident.

In a follow-up video, she expressed surprise at the development, saying, “Hello guys, you won’t believe what I’m holding in my hands. Bon Bread sent their solicitors to serve me this letter.”

“You remember the video I made three days ago about the bread that has stayed for two months in my shop without going bad? I was very intentional in that video; I didn’t mention any brand, I didn’t show their logo. The next day, Bon Bread sent me a message in my DM,” she added.

Reacting to the situation, Abdulkadir explained in a video shared on the company’s Instagram page that the legal step was taken after attempts to privately engage the content creator failed.

“I made a call to her because I wanted to understand where she got the bread from and how it could have lasted two months, as she claimed,” she said.

“But she shut me out. I also noticed that people in her comment section were already linking the video to Bon Bread, and she engaged some of those comments.”

According to the CEO, the viral claims began to negatively impact the company’s reputation, prompting the need to take formal action. She maintained that Bon Bread products are freshly baked and not designed to last for extended periods without preservatives.

“We believe in freedom of speech and respect everyone’s right to express opinions. However, we stand firmly behind the safety and quality of our product. Our bread is freshly baked and typically does not last beyond a few days without preservatives,” Abdulkadir stated.

“We simply ask that the public not take everything seen on social media as fact. Behind this brand are real people and livelihoods that have been affected by these claims,” she added.

The issue has since sparked mixed reactions across social media platforms. While some users raised concerns about food safety standards and the use of preservatives in bread production, others defended the TikToker, noting that she did not directly accuse any specific company.

Some commentators argued that the situation highlights the need for stronger regulatory oversight in the food industry. Others questioned whether legal action was justified, given that no brand name was explicitly mentioned in the original video.

Legal opinions have also been divided. While some believe the case may be difficult to sustain due to the absence of direct identification, others argue that defamation could still be established if it can be proven that viewers reasonably associated the claims with Bon Bread.

As the debate continues, the situation underscores the growing tension between social media influence, consumer perception, and corporate reputation in the digital age. Neither Bon Bread nor regulatory authorities have released additional statements on the matter at the time of this report.

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